Target Audience (16-24) Soap Trailer

When planning our soap trailer, the group were not to sure on whether to aim our soap at older, or younger generation audience. However in the end we decided to go with the younger generation, as it would have been more of a difficult approach in selecting characters at an older age. Therefore we decided to base our soap on teenagers as it was easier to get together characters (teenagers) that were able to help us with our trailer. Selecting teenagers and aiming our soap to the ages 16-24 allowed our soap to look more realistic. I think that our soap trailer would be best of being aimed at a younger audience because with the stories that we have included within our soap trailer, I believe that audience members 16-24 would be able to relate to the issues that are raised within our soap trailer. Within our soap opera trailer we planned to have three different types of stories, and the sort of issues that each individual character faces within the trailer. The three main stories that we decided to use for our soap trailer were drug issues, financial issues and family issues. We thought that these three particular issues were appropriate to our target audience, and that the target audience may be able to relate to these particular issues raised.