Reading within Soaps

Dominant Reading:

Dominant reading is when the audience completely agrees with something they see, in this case we are looking at soap operas, therefore the audience viewing the soap would agree with the story lines that are used. An example of this would be with any particular story in Coronation Street, once the audience member has watched the episode, they can find a way in how the story can relate to a real life situation. 

Opposite Reading:

Opposite readings are the complete opposite to a dominant reading. For this reading the audience would completely disagree with the stories, which are being used within soap operas. For example if they were to watch an episode of Eastenders, they would think the story used is over-ally dramatic and very unrealistic. They will probably also argue about the fact that the stories raised within soap operas, could not have any relations to every day life.   

Negotiated Reading:

Negotiated Reading would be found in between the Dominant and Opposite Reading, therefore they agree and disagree with what they are seeing within the soap opera.