Last year, November 2012, one of the biggest stories in Hollyoaks was the two weddings that were taken place. From looking at the one minute teaser trailer, you can see that the wedding is going to end in disaster, due to some sort of crash within the church, and all the characters separating from one another. Looking at the trailer, gives the audience insight into whats going to happen within the soap, in the next couple of weeks or so, therefore encouraging them to watch the soap. Also, usually within soap trailers, the message of 'coming to and end' is usually expressed in some sort of way, in this case as mentioned before people being separated from one another, people crying etc. If people are big watchers of the soap Hollyoaks, they know who are the main characters from these most recent stories,
therefore from looking at the trailer they will get the understanding
of what is in store within the next couple of weeks.
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