Frame 1: The Title
The first frame is the title of our soap opera trailer, Bargroves. This part of the frame was placed towards the end of our soap trailer; therefore if people were attracted to the trailer, and found it interesting, then watching the full trailer will allow them to find out the smallest bits of information, such as the name of the soap, times, dates and also the channel it will be viewed on. We decided that we was not going to base our soap opera in one particular location, as the popular soaps have one set location, such as Coronation Street being based on a street and Emmerdale being based in a village. Having no particular location for our soap really did benefit as it allowed us to base our soap in different locations, such as the town, people homes and also an estate. As one of our locations within our soap is within a town (drug deal scene and betting scene) it could possibly help our target audience more aware about the soap, not just by the issues raised, but also the location of the scene. After looking at the four main UK soaps, Eastenders, Emmerdale, Coronation Street and Hollyoaks, we thought Hollyoaks had a better range of locations within each episode, therefore using Hollyoaks ideas, we decided to use this sort of approach.
Frame 2: Setting/Location
Within our soap opera trailer, we gave the audience 3 different stories that people are facing within the soap, which may relate and effect on the audience’s everyday life. Focusing on one of the locations that we used within the soap trailer, I think that the best issue that we raised within the trailer was the drug scene. The reason why I decided to use this scene for this section of the evaluation is because I feel that this sort of issue (drug scene) would have the biggest effects on our target audience out of the three issues raised. For this scene, I feel that the location set worked really well with the story being addressed to the audience as it was a very quiet and empty location that would be suitable to make ‘drug transaction’ as the area used was fairly dark. Again, watching some of the TV soaps, Hollyoaks was the soap that was commonly using drug dealing scenes, an example of this would be a character called ‘Brendan Brady’ dealing beside a club, within an alleyway.
Frame 3: Costumes/props
Throughout each section of the trailer, were we addressing the issues of the characters within the trailers, we were using props to help the audience get a better understanding of what I happening. From looking at frame shot 3, we decided that we were going to use a mobile phone with a character reading a message which says ‘meet @ 4 in alley’. The reason why we addressed this at the beginning of the trailer was because the phone was going to link to one of the stories that was coming up further on within the trailer, the drug dealing scene.
Frame 4: Drug Deal
Throughout the trailer, we used a range of different camera shots which varied from close ups, midshots, shot reverse shots, panning shots etc. Looking a frame shot 4, I decided that I was going to use the close up shot that we captured within the drug dealing scene, as the two characters are about to make the transaction. Throughout the creation of the soap trailer, we used different sorts of editing terms to help the trailer look more effective. For example, throughout the entire trailer we used many fade shots to help link to the next scene within the trailer.
Frame 5: Title Font and style
For all of the three texts that we created, which were the soap trailer, TV listings magazine cover and the billboard poster, I decided to use the same title font and style. The reason why I used this particular font is because it big enough and clear enough for the audience to see.
Frame 6: Storylines and plot
Once we completed our soap opera trailer, we started looking for feedback from other viewers, to help us improve our work and tell us what worked well within the trailer. Frame shot 6 shows one of the three titles that we used within the trailer showing the storylines happening once the soap begins on TV. After we completed the first draft of our soap trailer, we created a small questionnaire to help us, one of these questions was ‘do the titles help understand the stories within the soap?’ Once we received the results, the majority of the year 11 media group said the titles within helped split the stories throughout the trailer. As we have three different titles within the trailer including drug, financial and family issues, all the stories involved keep the audience wondering, what’s going to happen next in the soap. As a group, we tried to use the most relevant issues that our target audience could face, therefore looking at the trailer; hopefully they would watch the soap to see how the characters overcome these issues.
Frame 7: Introducing Characters
The way we have helped introduce the characters into the soap trailer was by making sure that the target audience was aware of the issue the character was facing. The way we have done this was by adding the titles into the trailer, showing the issue that this particular character is having. An example of this happening within the trailer would be when the financial title comes up onto the screen. Once the audience have seen this, they are aware of the issue and what character is having this issue, as the character is shown straight after the title. The frame shows one of the characters walking out of a betting store ‘Ladbrokes’ relating to one of the main stories introducing the brand new soap, which was financial issues.
Frame 8: Special Effects
Throughout the soap opera trailer that we created, there were not many special effects that we had used throughout. The effects that we had used throughout the soap trailer were mainly fades to show the audience when the scene is starting and when the scene is finishing. As mentioned in frame 6, the titles as well as the fades helped make the cut to the next scene a lot cleaner. After completing the first draft of our soap trailer, a lot of feedback we received was to cut down a lot of the footage, therefore a lot of cutting was also required.
Frame 9: Logo
For this final frame, I have used the BBC logo. The reason why we used the BBC logo as my final frame is because it shows the audience what channel our soap will be advertised on. This is important because it allows the target audience to know what channel the soap will be advertised on, if they enjoyed and though that the trailer was interesting.
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